Customer Experience is crucial to acquiring most of your customers. A successful business is likely not calling me on the phone asking for help, but if they did, their response might shock you to know that their customer acquisition has very little to do with hard dollar marketing and far more to do with Customer Experiences.
Customer Experience is not only the person to person meeting you make, but now because of technology, how you interact with customers online. Ratings, posts and even online recommendations are worth their weight in gold, but did you know that how you respond to a bad review is equally important?
Technology isn’t the only avenue of a Customers Experience, but also who and how you are seen in the community. At some point you will get an email or phone call asking that you invest either online or hard paper advertising; the information the person provides sounds enticing and it is possible you may decide to place your bet in this type of marketing. And guess what? The investment might even yield you a few customer contacts, but after the marketing component is done, your customer contact begins to fade away again. Don’t get me wrong money is money, but what you want is sustaining reliable income.
Customer Experience is one of many tools I can teach you in acquiring long-term and new customers. This isn’t a snazzy quick technique but rather a series of habits and business decisions.