Bio

Business Development & Analytics (20 Years)

Strategize, develop, and analyze the OKRs and KPIs that matter. I help build intuitive dashboards and canned reports that transform raw data into a clear roadmap for your business health and long-term scalability.

Marketing & Project Management (15 Years)

Automate workflows, implement robust SOPs, and track deep engagement metrics. I provide actionable insights and performance monitoring to build stronger, more intuitive teams that thrive in a digital-first world.

Coaching & Team Leadership (10 Years)

Gain a coaching partner who balances empathy with radical candor. We’ll build intuitive dashboards and Vision Traction Organizers (VTO) to track key performance metrics and make data-driven decisions together, ensuring you have a coach who truly listens, cares, and empowers your personal and professional growth.

I grew up in a family business where "good enough" wasn't in our vocabulary. We lived by the 120% Method—a belief that to truly outbeat the competition, you had to be more than just faster; you had to be the most strategic, respectable, and an expert force in the market. We used rigorous systems not to replace human connection, but to protect it, ensuring that every client interaction was rooted in excellence.

That foundation led me into a decade-long career in marketing and design, where I learned to translate complex brand narratives into intuitive user experiences. I discovered that the most powerful conversion engines aren't built on code alone—they are built on an deep understanding of human behavior and the radical candor to ask "Why".

Today, I’ve evolved from a specialist into a People-Builder. I bridge the gap between high-level vision and technical execution, helping leaders leverage AI, automated workflows, and the DISC framework to unlock their team's untapped potential. Whether I am auditing a CRM or coaching a founder, my goal remains the same: to build high-intensity digital environments where people feel seen, supported, and empowered to win.

Collaborative Strategy

It would be my pleasure to join your team as an individual contributor, leader, or contractor. I partner seamlessly with existing teams, vendors and systems.

CRM & CMS Software

Wordpress, Webflow, HubSpot, Salesforce, FranConnect, Infusionsoft

Other Software

Adobe Creative Cloud, Canva, Final Cut Pro, Monday.com, Asana, Microsoft Suite, Google Drive, Copilot, Gemini

Analytics and reporting

Let's translate your raw data into actionable insights and clear performance dashboards.

Frameworks

DISC, Eneagram, Tuckman

Low-Code Automation and workflows

Automate systems that nurture leads and scale your operations without increasing your workload.

Content & Messaging

Let's develop custom content and reveal actionable insights into the tactics that are working to help you see leads in your funnel faster.

What tools do you use to track standards and maintain accountability?

I leverage a mix of high-level BI tools and low-code automation. I am an expert in HubSpot, Salesforce, and Tableau, but I also build custom SOP-tracking dashboards using tools like Monday.com or automated Google Sheets. These systems provide real-time feedback loops, allowing us to catch "outliers" or performance dips before they become systemic problems.

You seem very passionate and empathetic—does that make it hard to enforce standards?

It makes it easier. True empathy isn't about avoiding discomfort; it’s about caring enough for someone’s growth to tell them the truth. I use radical candor to ensure that my passion for the mission is matched by the integrity of our execution. People are often surprised by my directness, but they appreciate it because they know it comes from a place of building them up, never tearing them down.

How do you ensure we aren't just collecting data but actually driving results?

I follow a "Decision-First" framework. Before building a single chart, I ask: What decision does this data need to support? I move past "vanity metrics" (like views or likes) and focus on Actionable KPIs—metrics like Lead Velocity, Unit-Level Profitability, and Conversion Gaps. My dashboards are designed to be "Command Centers" that tell you exactly where to intervene to move the needle.

Can you manage disparate data sets from multiple platforms (CRM, Social, Finance)?

Yes. I specialize in Data Aggregation and Normalization. Whether it’s stitching together HubSpot CRM data with Meta ad spend and internal P&L spreadsheets, I architect a "Single Source of Truth." I ensure that data from different "languages" is cleaned and translated into a unified dashboard so leadership can see the holistic health of the business in one glance.

You lead with so much positivity and warmth—can you also handle the "hard" conversations?

Absolutely. My use of a "High-I" personality is an intentional tool for building rapport and psychological safety, but I am a firm believer in radical candor. I believe that "clear is kind." Because I invest so much in building a positive relationship first, I’ve earned the trust required to deliver direct, unfiltered feedback. I don’t shy away from the tension; I navigate it to get to the truth and drive growth.

How do you handle multiple high-priority projects concurrently?

I lean on my project management framework. By architecting clear SOPs and using tools like HubSpot or Monday.com, I’ve successfully managed 10+ major projects at once—ranging from full-scale business launches to website launches and PR endeavors—ensuring every deadline is met without sacrificing brand quality.

Smarter digital advertising. Simpler results.

My Core Competencies